代表性论文:
1. Mengli Yu, Zixuan Li, Yixin Zhou, Yadong Liu. (2024) Unravelling the female image redefining and re-creation patterns in video mashups: from the perspective of gaze theory. Feminist Media Research.(SSCI, IF:2.6)
2. Haiping Zhao, Mengli Yu*, Shaoxiong Fu, Zhao Cai, Eric T. K. Lim, Chee-Wee Tan (2023). Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model. Electronic Commerce Research and Applications, 62, 101328.(通讯作者,SSCI&SCI, IF:6.9)
3. Quanchen Liu, Mengli Yu*, Bingqing Xiong, Zhao Cai, Pengzhu Zhang, Chee-Wee Tan. (2023). Health analytics in business research: a literature review. Journal of Management Analytics, 1-30.(通讯作者,SSCI,IF:5.7)
4. Shan Lu, Mengli Yu*, Huiwen Wang. (2023). What matters for short videos’ user engagement: A multiblock model with variable screening. Expert Systems with Applications, 119542. (通讯作者,SCI, IF:7.6)
5. Mengli Yu, Zhenkun Zhou*. (2022). Predicting Intrinsic and Extrinsic Goal Contents Pursuit on Social Media. Cyberpsychology, Behavior, and Social Networking, 25(8), 540-545. (SSCI, IF: 6.6)
6. Mengli Yu, Ronggang Zhou*, Zhao Cai, Chee-Wee Tan, Huiwen Wang. (2020). Unravelling the relationship between response time and user experience in mobile applications, Internet Research, 2020, 30 (5): 1353-1382 (SSCI&SCI, IF:7.9)
7. Mengli Yu, Ronggang Zhou*, Huiwen Wang, Weihua Zhao. (2019). An evaluation for VR glasses system user experience: The influence factors of interactive operation and motion sickness. Applied ergonomics, 2019, 74: 206-213. (SSCI&SCI, IF:3.7)
8. 于孟利,沈文瀚,郑博雯.社交媒体用户信息删除行为的动因研究——以微信朋友圈为例[J]. 信息资源管理学报, 2023, 13(04): 84-95+121.(CSSCI)
9. 田亦洲, 于孟利*. 基于内容分析法的电影混剪视频剪辑模式研究——以Bilibili视频网站为例. 当代电影, 2021(12):115-122. (CSSCI)
部分会议论文:
1. Mengli Yu, Yizhunan Zhou, Jiahui Wang, Zhenkun Zhou*. (2024) PsyPrompt: LLM Prompt Patterns for Goal Contents Pursuit on Social Media. The 11th IEEE International Conference on Data Science and Advanced Analytics (DSAA), October 6th-10th, San Diego, CA, United States.(CCF)
2. Mengli Yu, Shan Lu*, Yichen Guo, Chee-Wee Tan. (2023). Unraveling Effects of Health Short Videos’ Instructor Movement Features on Viewer Engagement: An Interval-valued Data Analysis. Pacific Asia Conference on Information Systems (PACIS), Nanchang, China.(EI)
3. Mengli Yu, Na Jiang, Eric T. K. Lim, Chee-Wee Tan. (2022). Disentangling the effects of instructor credibility cues in bolstering learners’ engagement with health short videos. Thirtieth European Conference on Information Systems (ECIS), Timisoara, Romania.(EI)
4. Mengli Yu, Teng Ma, Bowen Zheng. (2021) Disentangling the Influence of Co-creators’ Cooperation Attributes on Users’ Engagement of Short Videos. The 6th National Conference on Big Data & Social Computing (BDSC), Chongqing, China.
5. Mengli Yu, Yijing Li, Zhao Cai, Fei Liu, and Chee-Wee Tan. (2019). From Copy to Practice: Follower’s Learning Behavior in Forex Social Trading. The 40th International Conference on Information Systems (ICIS), Munich, Germany. (EI)
6. Mengli Yu, Yijing Li, Eric T. K. Lim, and Chee-Wee Tan. (2019). Disentangling the Effects of Geographic Proximity on Forex Social Trading Platforms. The 23th Pacific Asia Conference on Information Systems (PACIS),Xian, China.(EI)
7. Mengli Yu, Ronggang Zhou*, Weihua Zhao, Yongweijian Yu. (2016). User Experience Evaluation for 3D Virtual Reality Glasses, The 13th International Conference on Industrial Management (ICIM), 55-62, Hiroshima, Japan.(CPCI)
◆本科生课程:
媒介调查 (必修)
新媒体数据分析与可视化 (必修)
传播数据采集(选修)
传播效果测量与挖掘(选修)
◆校级通识选修课:
数据新闻
1. 2025-2027,国家自然科学基金青年项目:“基于深度学习的健康短视频可信度评价与传播机理研究 ”(主持,在研)
2. 2024-2027,国家自然科学基金面上项目:“复杂数据图卷积网络理论方法及其应用”(参与,在研)
3. 2022-2025,教育部人文社会科学研究青年基金项目:“基于内容与表达因素的知识类短视频传播机理研究”(主持,在研)
4. 2023-2025,南开大学亚洲研究中心课题研究资助项目:“基于虚拟数字人的科普短视频传播机制研究”(主持,在研)
5. 2021-2022,天津市哲学社会科学规划青年项目(主持,已结项)
6. 2021-2023,南开大学文科发展基金青年项目 (主持,已结项)
国际信息系统协会会员 (AIS)
中国人类工效学学会智能交互与体验分会委员
国际期刊Internet Research, Industrial Management & Data System 审稿人
信息系统领域国际会议ICIS, ECIS, PACIS, AMCIS等审稿人
1. 2024年南开大学青年五四奖章提名奖
2. 2024年“南开大学2024届本科生优秀毕业论文”《位置可见性对社交媒体用户行为的影响机制——基于社会认同理论的实证研究》(作者:张佳丽),指导教师
3. 2023年中国数据新闻大赛“优秀指导教师奖”
4. 2023年“南开大学2023届本科生优秀毕业论文”《健康类短视频用户持续使用意愿的机理研究——基于媒介丰富度理论》(作者:郭亦琛),指导教师
5. 2020年2月,国际工效学学会IEA/Kingfar Award发展中国家人因与工效学研究奖(International Ergonomics Association, IEA)
6. 2015年10月,首届中国“互联网+”大学生创新创业大赛,冠军 (教育部)
2020年6月,北京航空航天大学经济管理学院,统计学专业,经济学博士(硕博连读);
2018年-2019年,丹麦哥本哈根商学院,信息系统管理,博士联合培养。
2021年9月—今,南开大学新闻与传播学院,讲师;
2020年9月—2021年9月,南开大学新闻传播学院(筹),讲师。